SEO services are counted as the most trustworthy process for improving the visibility of the website in search engines through natural or unpaid search results. Now to enhance this business SEO experts are using other forms or strategies of SEO such as search engine marketing, and social media marketing, who always target paid listings. If studying about its services then should remain in touch with the upcoming strategies of SEO industry. SEO services also target other types of search such as image search, local search, video search and industry-specific vertical search engines, and many more. This in fact helps in giving a web site web presence in the market. Below are some Pros and Cons of SEO;
Pros of SEO
When you compare it to other marketing strategies such as Pay Per Click (PPC), you will find that SEO is very cheap. All you need to do is to create content that is engaging and then promote it. If you don’t have money to hire a professional writer to write the content for you, you should write your own content thus save money. For ideal results, you should undertake thorough keyword research to ensure that you are using the right keyword. You also need to ensure that your content is engaging.
Higher conversion rates
Since most of the people visiting your site will be looking for products or services that you are selling, they will most likely buy from you. Research studies have shown that the conversion rates for SEO can go to as high as 14.6%. This conversion is much higher than that obtained from email marketing or print advertising. The high conversion rate results to more sales and profits.
You become an authority
Since you have to create great content for you to get ideal results, over time you become an authority in your niche. Due to the plenty of information, many people will be visiting your site to seek solutions to their problems. To retain the authority status you should develop trust with your audience. You should also share plenty of valuable, free information.
Cons of SEO
Lack of instant results
Unlike PPC and other marketing campaigns where you get immediate results, SEO requires time for you to have ideal results. This means that you shouldn’t write one, well-optimized article and think that you will see an instant bump up in your search results-you need to be patient. You should continue adding high quality content to your site and will see your ranking increasing.
You should note that while you need to be patient for you to see results, the results are usually long lasting.
Google keeps on coming up with updates that aim at penalizing wrong SEO practices. The most recent updates are Panda, Penguin and Hummingbird. To avoid the penalization you need to undertake white hat SEO. You also need to update yourself in order to know the best SEO practices to engage in.
SEO is vulnerable to algorithmic updates which may drop the ranks down. What took months to build can fall in minutes just like a pack of cards. Imagine months of money invested and efforts put in might just be flushed if a new algorithm disrupts search results.
In conclusion, SEO is a double edged sword that your business must adopt to gain an online presence. Finally, do check out https://plus.google.com/+ProSEOWebDesignLtdDublin to begin your SEO journey. Cheers!